Click on Image - Larger Chart  Jude Cowell http://www.starsoverwashington.com 
 
America's natal Mercury is in Moon-ruled Cancer giving us as a people intuitive capabilities, and deep  interests in family matters; Pluto is ruled by structural, status quo,  restricting Saturn which shows our national obsession with struggling  for recognition, power, wealth, and independence. 
 
Mercury/Pluto in opposition is a cosmic prescription for anxiety  and denotes behind-the-scenes control of what we see, hear, read, and  think (mind control, along with  eugenics, genetic manipulation, and cloning); bossy, nosy Big Brother really  moved in on us to stay during the 1930s around the time that Pluto was  discovered on February 18, 1930, and in the years leading up to the  1930s including the research and practices of Drs. Freud and Jung during  their heydays.  
 
Astrodatabank has an image with details of the horoscope for Pluto's Discovery  @ 17Can45 Rx, Flagstaff, Arizona, if you're interested. Pluto's  Heliocentric North Node is around 20Can nowadays but was closer to  discovery degree in 1930.  
 
 
http://lee-atwater.blogspot.com/ 
Boogie Man: The Lee Atwater Story is  a 2008 U.S. documentary on the campaign tactics used by Lee Atwater  while working for the George Herbert Walker Bush Sr. 1988 presidential  campaign.    
Lee Atwater was a political strategist for Ronald Reagan, George Bush Sr., and the RNC. He cultivated the 'politics of personal destruction' employing divisive, emotionally charged wedge issues, dirty tricks, rumors and lies.  
 He transformed American politics with tactics, characterized by unscrupulous cunning, deception, expediency and dishonesty. 
  
 
2004 "The Choice" 2004 attack ad - Bush Jr. Campaign      
[text]  When it’s finally quiet, here’s the choice.   President Bush and his Congressional allies: Strong leadership to  protect America, tax relief, common sense healthcare, strengthen and  protect social security.    John Kerry and his  liberal allies: Higher taxes, voting to tax social security benefits,  government run health care, a record of slashing intelligence, and  reckless defense cuts.  Alone in the booth, why take the risk?  "The Choice" [video] http://www.youtube.com/...
George Lakoff, professor of Cognitive Science and  Linguistics at the University of California, Berkeley and one of  America's foremost linguists, credits NLP methods specifically as being  responsible for significant Republican voter influence and perception  modification in the 1990's, citing three instances in his books.   http://en.wikipedia.org/...
http://en.wikipedia.org/...
http://www.neurolinguisticprogrammin...
It's no coincidence that the most psychologically effective  ad that the Bush campaign used in 2004 wasn't the wolf ad (that was #2)  but one that had two specific NLP-based posthypnotic suggestions  embedded into it, telling people that "in the quiet" and "when you're  alone in the voting booth" that they "can't take the risk" of voting for  Kerry. It looked like a simple check-list ad, but was saved for the  last minute and played so heavily because it was so psychologically  sophisticated and potent."  A USA  TODAY/CNN/Gallup Poll shows a remarkable turnaround in 17 battleground  states where polls and historic trends indicate the race will be close,  and where the Bush campaign has aired TV ads - " The Choice."  Those ads say Bush has provided "steady leadership in times of change"  while portraying Kerry as a tax-hiking, flip-flopping liberal. The  ads have been one factor in wiping away an inflated lead Kerry held in  those states.  In a survey taken in mid-February, Kerry led Bush by 28  percentage points in those states, 63% to 35%. Now Bush leads Kerry in  them by six points, 51% to 45%. In contrast, there has been much less volatility in states where the ads haven’t aired.  http://www.usatoday.com/...
 
Willie Horton 1988 Attack Ad   - Bush Sr. Campaign
"The Willie Horton ads, for example, used an old  NeuroLinguistic Programming (NLP) technique of "Anchoring via  Submodalities," linking Dukakis, at an unconscious level in the viewer’s  mind, to Willie Horton by the use of color versus black-and-white  footage, and background sound. After a few exposures to these psy-ops  ads, people would 'feel' Willie Horton when they 'saw' Dukakis."  [text] 
MALE NARRATOR: Bush and Dukakis on crime. 
MALE NARRATOR: Bush supports the death penalty for first degree murderers. 
MALE NARRATOR: Dukakis not only opposes the death penalty... 
MALE NARRATOR: ...he allowed first degree murderers to have weekend passes from prison. One was Willie Horton... 
MALE NARRATOR:...who murdered a boy in a robbery, stabbing him 19 times. Despite a life sentence... 
MALE NARRATOR: Horton received 10 weekend passes from prison. 
MALE NARRATOR: Horton fled, kidnapped a young couple, stabbing the man and repeatedly raping his girlfriend. 
MALE NARRATOR: Weekend prison passes. Dukakis on crime.     
"Willie Horton" ad [video] http://www.youtube.com/...
 
http://en.wikipedia.org/wiki/Floyd_Brown
http://en.wikipedia.org/wiki/Milton_Model
Users of Neuro-linguistic-programming 
 
Remember November: The Final Act 
 Midterm 2010 Ads produced by Republican Governors Association  
 
 
There are multiple posts video copies of the midterm 2010 GOP ad called 'Remember November: The Final Act',  The videos vary in resolution and certain copies have details that are more prominent in some more than others.  
YouTube Copy  - ' Remember November' 
Essay #1
Essay #2  
 
  
Anchoring -  
is an NLP term which means conditioned response Anchoring is a neuro-linguistic  programming term for the process of  memory recall, state change or  other responses associated with (anchored  to) some stimulus, in such a  way that perception of the stimulus (the  anchor) leads by reflex to the  anchored response occurring.  
 The  stimulus may be quite neutral or  even out of conscious awareness, and  the response may be either  positive or negative. They are capable of  being formed and reinforced  by repeated stimuli, and thus are analogous  to classical conditioning.  
 Dog Whistle Politics: Is a type of political speech using  code words that  appear to mean one thing to the general population but  have a different  meaning for a targeted part of the audience.  
 - Classical conditioning, aka Pavlovian conditioning, is a form of learning that was first demonstrated by Ivan Pavlov 1927.   - Wiki 
 
- Classic Conditioning = Anchoring -  Video Link 
 
  ** 
Positive Reinforcement - The Big Bang Theory   - Video Link 
** 
 Dog-Whistle Politics  - Wiki   
Dog-whistle politics puts out a  message that, like a high-pitched dog-whistle, is only fully audible to  those at whom it is directly aimed.    
 
President George W. Bush and Karl  Rove used coded "dog-whistle" language in political campaigning,  delivering one message to the overall electorate while at the same time  delivering quite a different message to a targeted evangelical Christian  political base.    
 
One group of code words in the United  States is claimed to appeal to racism of the intended audience. The  phrase "states' rights", although literally referring to powers of  individual state governments in the United States, was described by  David Greenberg in Slate as "code words" for institutionalized  segregation and racism.   
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